Denver, CO – 2/27/2026 – rezStream is excited to announce that our team will be attending ALP Unlocked 2026, the annual conference and marketplace hosted by the Association of Lodging Professionals (ALP), taking place March 2–5, 2026, in Cleveland, Ohio.
ALP Unlocked brings together innkeepers, B&B owners, and independent lodging professionals from across the country for several days of education, networking, and industry-focused insights designed to strengthen and elevate independent properties.
Join rezStream for a Lightning Talk on Busy Season Email Marketing
As part of this year’s event, Jeff Hebrink, VP of Sales and Marketing at rezStream, will present a 15-minute lightning talk on Wednesday, March 4, titled:
How to Elevate Your Busy Season Email Marketing
This fast-paced session will focus on practical, revenue-driving email strategies that independent lodging businesses can implement immediately without overcomplicating their marketing efforts.
Attendees will learn:
- Why email continues to deliver one of the highest returns on investment in hospitality
- The three essential email types that drive bookings: Availability, Experience, and Loyalty
- Common mistakes that quietly kill conversions
- How email strategy and website experience must work together to generate direct bookings
The session reinforces a simple but powerful message: email gets the click, but your website closes the booking. By aligning email campaigns with strategic landing pages and a mobile-optimized booking engine, properties can turn interest into confirmed reservations more consistently during peak seasons.
An Exclusive ALP Show Special
In celebration of ALP Unlocked 2026, rezStream will be offering an exclusive show-only incentive for attendees:
Free rezStream Cloud software through June when you sign up at the show and complete onboarding within the promotional timeframe.
This limited-time offer is designed to help properties prepare for their upcoming busy season with a fully optimized property management system, direct booking engine, and guest communication tools—without delaying implementation.
Attendees are encouraged to stop by, connect with the rezStream team, and learn how simplifying their technology and marketing approach can lead to stronger occupancy, more direct bookings, and better operational efficiency.
About Association of Lodging Professionals
The Association of Lodging Professionals (ALP) is a national organization dedicated to supporting and advancing independent lodging properties through education, advocacy, and professional development. ALP Unlocked serves as the association’s premier annual conference and marketplace, bringing together industry experts and property owners for hands-on learning and meaningful networking opportunities. Learn more at https://www.alplodging.org.
About rezStream
rezStream, located in Denver, Colorado, is an industry leader in property management software, online reservation booking engine technology, lodging website design, and internet marketing for the independent lodging industry throughout the United States. Thousands of unique users in the U.S. use property management products and services created by the team at rezStream. With over two decades of experience, rezStream remains committed to providing the best products and services to independently owned and operated family resorts, vacation rentals, motels, boutique hotels and inns, bed and breakfast hotels, and other unique lodging segments. For more information, please contact rezStream at 866-360-8210 or visit our website at https://dev.rezstream.com.
Media Contacts:
Jeff Hebrink – VP of Sales and Marketing – jeff.hebrink@reszstream.com
Phone number: Toll: (866) 360-8210
Phone: (303) 872-0220