Microsoft Bing and Yahoo Merger
Unless you are living under a rock in the Internet marketing world, you have probably heard rumors about a Microsoft Bing and Yahoo merger. The current status is that the deal has already transpired and Yahoo’s organic search transition begins this week! What this means to you is that the Yahoo organic search results will […]
Read MoreHow to Select a Good Internet Marketing Company
Through my various travels to work with RezStream clients or when I speak at hospitality conferences, one of the most common questions I’m asked is how to select a good Internet marketing company. People are equally as curious about how to monitor the performance of the Internet marketing company that they decide to hire. Successful […]
Read MoreHow to Avoid the TOP FIVE Mistakes Hotels Make in Internet Marketing
How to Avoid the TOP FIVE Mistakes Hotels Make in Internet Marketing Internet marketing is an ever-changing science that requires constant research, consistent effort, and multi-faceted knowledge if you plan to gain and maintain a competitive edge in your specific market. Unfortunately, most hospitality businesses do not follow sound IM principals, often resulting in gross […]
Read MorePast Travel Trends Help Marketing Strategies
Utilizing past travel data allows a property owner to study trends in the hospitality world. This timely information permits us to understand which groups of people are traveling and why. Analyzing these facts can help you capture more of the active travelers by making adjustments to your marketing strategies. TOP INTERNATIONAL TRAVEL MARKETS IN 2008 […]
Read MoreGoogle Local Business Center Changes To Google Places
If you run a business, having exposure in Google Places is a great way to generate additional business. The Google map function appears when searchers type certain keyword searches. Using the map feature is advantageous as it is located at the top of the page on Google. This free listing can have an incredible impact […]
Read MoreThe Benefits of Call Tracking – Part Two: Essential Strategies For Your Bottom Line
When it comes to Internet marketing, it is important to be familiar with the various channels that result in bookings, which in turn, make you more money. For those travelers who still prefer to call and speak to a live person to book a reservation, you can now precisely track where they found you online. […]
Read MoreThe Benefits of Call Tracking – Part One
Do you know how to effectively measure your online and offline marketing efforts to correctly determine your return on investment? If you are unsure of the best way to achieve this measurement, call tracking is an extremely effective tool to monitor whether or not your marketing campaigns are delivering a sound return on investment (ROI). […]
Read MoreGoogle to Possibly Acquire an ITA
Breaking News: ITA is the name for what most people call GDS, the abbreviation for Global Distribution Services. ITA’s are resources like Orbitz and Expedia.com that aid travelers in searching, reserving, and purchasing travel products. Google is in private negotiations to acquire ITA Software Inc., which would enable Google to showcase available flight information, hotels and […]
Read MoreRezStream COO Featured Speaker at CABBI Networking Event
Bill Mitchell, Chief Operating Officer at RezStream, will be a featured speaker on Tuesday, April 20, 2010 at a networking event held in San Francisco and hosted by the California Association of Bed and Breakfast Inns. This gathering will bring together innkeepers and industry experts for a day of informative workshops and all participants are […]
Read More10 Practical Ways to Boost Online Reservations – Part 2
In a blog we posted on February 10, 2010, RezStream provided five practical ways to boost online reservations, with the promise to follow up in March by sharing five more helpful tips. We hope you enjoyed part one of this two-part article last month and that you find equally as useful our tips six through […]
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