Mobile QR Codes
Popular QR Codes are Everywhere in Mobile Marketing Whether you have jumped on the mobile bandwagon or not, mobile marketing is showing up everywhere. Statistics show this form of marketing is only going to keep growing at a tremendously fast pace. One element of mobile marketing is QR codes, which is short for “quick response” […]
Read MoreThe New Google+ and +1 Button and How They Impact Hotels and Resorts
“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few weeks, over 20 million users have already signed up for Google’s new services. The best thing about these programs is that they are FREE opportunities to help your hotel or other hospitality business make more […]
Read MoreGoogle Strikes Back
Google Strikes Backwritten by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, Colorado It is common knowledge that social media websites are all the rage these days. And even though Google still dominates the market when it comes to generating revenue for hospitality businesses, it doesn’t mean that Google is resting easy. Google and […]
Read MoreGoogle Analytics Provides Important Statistics
Important Reports in Google Analytics Google Analytics provides useful data that can help you analyze your perfomance online. Without monitoring your performance and visitor behavior, you could be preventing your business from capturing more of the total market. Below, RezStream provides a listing of the most important reports found in Google Analytics that can be […]
Read MoreGoogle Analytics Revenue Tracking
Revenue Tracking to the Keyword Level Imagine if you turned in your homework for the thirteen plus years you went to school and a teacher never graded any of your assignments. Without this guidance, the task of trying to improve your performance would be, at best, a monumental challenge. Without a tracking tool, a business […]
Read MoreGoogle Ends Google Tag in April 2011
Those of you who have reaped the benefits of an outstanding Google Places listing, along with activating the Google Tag, listen up. The end of April marks the end of the Google Tag. Note – in the example above, the Google Tag is the yellow marker that says “View pictures of our business.” Google says […]
Read MoreVanity Terms vs. Valuable Keywords
Search engine optimization (SEO) is an Internet marketing strategy that considers how search engines work and what people are searching for. When utilized, SEO allows a website to show up for keywords and/or phrases that are being searched by those interested in the services and products offered by the website. However, “vanity keywords” can often get […]
Read MoreEagerly Awaiting the Launch of Google Me
Google is king of most things related to Internet-based services and products, but of social networking, not so much. However, in Google’s attempt gain dominance in the social networking market and to rival Facebook, which has captured over 500 million users, “Google Me” is slated to be released in fall 2010. Google Me will allow […]
Read MoreBenefits of a Content Management System Website
It used to be standard practice for designers to create “static websites” by using WYSIWYG (what you see is what you get) programs, such as Microsoft’s Front Page and Adobe Dreamweaver. While these applications have their advantages, they add tons of unnecessary HTML code to the website, which makes it more difficult for search engine […]
Read MoreSpecial Occasions are Custom Made in Napa, California
Special occasions can become truly special in wine country thanks to the wealth of information provided by Napa Valley tourism. Your experience to this extraordinary part of California can be enhanced as you see fit, whether you are in search of a romantic interlude or perhaps just a well-needed, rejuvenating escape. Beyond Napa’s world famous wineries, visitors […]
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