Predictive Search through Google Now
Chances are you’ve already experienced the invention that is predictive text, where your phone takes a guess at what you’re trying to say based on previous texts and how you communicate. Now, the search engines are adopting that idea of predicting what its users are going to be looking for or going to need. In […]
Read MoreMobile device travelers matter in your marketing strategy
website is optimized for keywords and your location, your online booking engine matches the theme of your website, and you’re building relationships with your followers on social media. You’re done, right? Not yet! Though we’re not saying that you have more work ahead of you, you just need to make sure the efforts you’re continuing to put […]
Read MoreHoliday social media strategies
You may just be preparing your property for ghosts, goblins, and ghouls but it’s not too early to start mapping out your social media strategy and tactics for the holiday season! Here are a few tips to jumpstart your creativity at getting your followers and property in the festive mood: Halloween: Pumpkin carvings: Have your innkeepers, […]
Read MoreUpdates to local search and tips to improve your local listings
The Search Engine Optimization (SEO) thought leaders are talking about one of the more recent Google local algorithm updates that’s been labeled “Pigeon.” Most guess that the release happened around July 24 but like most updates, Google is keeping pretty mum about what the algorithm update entails. What the experts are noticing though is that […]
Read MoreMozCon: Six digital trends we’re still talking about
Last week we attended MozCon to learn from industry leaders and our own peers what’s hot and not in online marketing. Even with representatives from all sorts of industries and agencies, there were quite a few trends that were universal to managing an online presence and website. Our key takeaways from MozCon include: A/B Testing: Test everything! If […]
Read MoreAre your title tags optimized?
We talk a lot about the content on your website and how important search engine optimization (SEO) is for helping Google present your information to online searchers. One other SEO element that helps direct searchers to your website is your title tag. A title tag or title element is the summary of your pages content, […]
Read MoreThe Principles of a Successful Content Strategy
The marketing mantra of 2014 is “relevant and shareable content.” Everyone’s talking about content marketing strategies and we’re heading to the California Association of Boutique & Breakfast Inns’ (CABBI) annual InnSpire ConferenceConference to join the conversation and share the value behind strategic content marketing. Kevin Guill, Director of Digital Services, is providing CABBI InnSpire attendees with the […]
Read MoreThe state of marketing: Search, influence and your best asset
It seems the days are gone when you could market with print, radio and TV advertisements, but are they really gone or have they simply adapted to the online world? To answer that question, some of the RezStream staff is heading down to South Carolina to share our expertise at the PAII 2014 Annual Trade Show […]
Read MoreTripConnect: A Powerful New Way to Maximize Direct Bookings
TripConnect is a recently introduced program by TripAdvisor. It is a powerful new way for independent properties to drive direct bookings from the world’s largest travel website directly to your property’s website booking engine. TripConnect allows independent hoteliers’ bid to appear in TripAdvisor’s hotel price comparison search on a cost-per-click (CPC) model. This offering will […]
Read MoreGoogle Analytics (Not Provided) Update
As part of an effort to beef up search security, in late 2011 Google announced they would no longer provide search query data from users logged into Google accounts. This change also affected the tools and websites Digital Marketers like us use: even Google Analytics began displaying the term “(not provided)” in place of actual […]
Read More