Tackling the Facebook & Instagram World
In this webinar recording rezStream and Cass Tooke will walk you through the topic “Utilizing Facebook/Meta & Instagram to capture new hotel bookings.” By the end, you’ll better understand how your social media strategy can be one of the best ways to ensure that your business has a robust online presence while also optimizing your time.
Key takeaways
- Facebook insights can help guide you through what content audiences care about.
- Create content that will establish a strong relationship with guest, ensuring engagement that will lead to direct bookings for your property.
- Your visuals should stand out against other posts while users are scrolling through their feed, and the copy should also elicit attention.
- Always include a call to action in your post or a question to spark feedback from followers.
- Create Facebook advertising campaigns to bolster your reach to audiences.
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View the slide deck
Need help?
With over 2.9 billion users, Facebook, now known as Meta is not going away any time soon. The same can be said for Instagram which Facebook acquired in 2012 for $1 billion in cash and stock. Your next guest is most likely on one of those platforms as you read this post. They are either using the platforms to research their next travel destination and/or share their plans for their summer vacation.
Leverage rezStream’s Suite of Solutions to drive more direct bookings by understanding what’s working, broken, and what to focus on to improve your performance. Contact us today and see how our marketing and social media strategies can help you reach more travelers.