Direct bookings are 12.5% more profitable than those generated by OTA channels. And a study by Google found that 52% of travelers will visit a hotel’s brand website after seeing it on an OTA. This is why you MUST ensure that your website taps into the emotions of guests so you can secure their reservations.
This webinar recording “Using Your Hotel Website to Tap into Guest Emotions” is a joint session with Engrain, the leader in property visualization technology to share key features to use on your hotel website that emotionally enhance guest engagement and encourage direct bookings.
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https://www.slideshare.net/slideshow/embed_code/key/Gpwr1yMSwF0BYQ