Liz Brown hosted a webinar session on how to use Google to defeat OTAs and drive direct bookings. She talked all things Google and provided the inside scoop on how our hospitality marketers increase visibility and revenue using the Google suite.
Key takeaways
- Create and optimize your free Google My Business listing.
- Partner up with a PMS provider who offers Google Hotels Free Booking Links to acquire more direct bookings (like rezStream).
- Increase your brand’s online presence and direct booking acquisition by investing in Google Hotel Ads and Google Ads.
- Top Google suite tools for direct bookings
- Google Hotel Free Booking Links
- Google Hotel Ads
- Google My Business
- Google Ads
Watch the recording
View the slide deck
http:////www.slideshare.net/slideshow/embed_code/key/AxCRnlsmHBvJSX
Need help?
Google is the king of all search engines and for many properties it is the sole driver for direct bookings. If you need help with your marketing strategy, rezStream can assist with launching and managing a variety of Google campaigns.