Top digital trends in marketing
The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like keeping track of these…
Read MoreTripAdvisor TripConnect or Instant Booking: What’s the difference?
You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also manage a Cost Per Click (CPC)…
Read MoreExpedia enters vacation rental arena with acquisition of HomeAway
Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia common stock. HomeAway is also…
Read MoreRezStream on “Hotel Impossible”
We wanted to join Anthony and get our kicks on Route 66 and greatly appreciate the chance to help out two of the three properties on this episode of…
Read MoreHow to respond to online reviews: Infographic
An important skill in the hospitality industry is reputation management and we’ve all seen the reputation management rock stars’ responses and then…
Read More5 Millennial traveler myths busted
It’s hard not to make generalizations about generations but with the Millennial Generation having the privilege of the digital era, it’s a lot easier…
Read More5 Ways Millennials Are Using Tech for Travel
Millennial travelers, also known as Gen Y (1980 – 1999), are on the move and have different travel behaviors than the generations before them. To secure those reservations from the Millennial traveler, we need to know how to market to Millennials. According to the 2014 Portrait of American Travelers, conducted by MMGY Global, 24 percent of […]
Read MoreAmazon reported to make move into travel industry
There’s already a variety of travel booking sites that consumers use to compare and make hotel reservations, but there could be another big player in the lineup. Skift released the initial report on Amazon Travel, a service that’s reported to have a soft launch in Los Angeles, New York City, and Seattle. According to hotels that […]
Read MoreHospitality Marketing Trends for 2013: Transparency
As a new year transforms with technology and social consumer trends, marketing strategies are taking a turn for the creative. This year is the dawn of earned media and inbound marketing, with a cloud of transparency hovering over businesses across the globe. A new marketing strategy with a consumer-centric focus is a must for any […]
Read MoreGoogle+ Profile Images Required to Write Google+ Local Reviews
An interesting change to Google+ Local review process brings more innovation to the surface as Google zeros in on social and search. As the search engine giant announced updates to the requirements for posting local reviews, users will now have to have a Google+ profile with a picture in order to post a review. Similar to Yelp’s […]
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