Biggest Takeaways from Google Marketing Live Keynote
Google has done it again. The advertising gurus’ Marketing Live Keynote yielded several new features marketers should expect to see soon if they…
Read MoreWhy You Still Should Optimize Your Website’s Homepage
As a property owner, you might consider your homepage to be the most important page on your website, but you would be wrong. With thoughts like, “the…
Read MoreCreating Destination Content | A How-to Guide
Today’s travelers are savvier than ever and are looking for properties to be their “home away from home”. The need to create a unique and special…
Read MoreWebinar Recap: Solutions to Enhance Your Guests’ Buying Journey
As the only vendor that provides technology services for the entire buying journey, RezStream has revolutionized the tools needed for independent…
Read More8 Ways to Improve Your Website Images
Do you like your images on your website? Do they capture the essence of your property? Are they optimized for SEO? Good photography is essential to…
Read MoreHow to use Twitter to grow your business
With over 320 million monthly users, Twitter is a social platform that can’t be ignored in your property’s social media marketing strategy. According…
Read MoreWhat is GDPR?
Read MoreFacebook’s new Trip Consideration
Over the years, social media and specifically Facebook and Instagram, have become a major source in providing future travelers with inspiration on…
Read MoreTop 10 SEO mistakes to avoid in 2018
SEO is one of the best ways to attract organic traffic to your website. Understanding SEO and the importance of having an SEO strategy are crucial to…
Read MoreUnderstanding your conversion rate and what you can do to improve it
What is a good conversion rate? While that might sound like an easy question to answer, rates will vary by industry and even within the same…
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