From Good to Great: Transforming Your Hospitality Business with Marketing and Technology
To succeed in the business hospitality market and earn the trust of savvy travelers, it’s a must to put marketing and technology together. As you walk through each stage of the guest journey, there are many ways in which this can be done.
Read MoreHow Hotels can Recession Proof their Business Now
How Hotels can Prepare for Recession The tourism and lodging industries have suffered many negative impacts from past economic downturns due to reduced travel and spending. Hospitality has survived these massive roadblocks, with savvy managers and leadership teams finding ways to overcome them. Owners of small lodging properties can do the same to guide their […]
Read MoreThe 5 BEST ways to increase repeat guests at your hotel
The most valuable asset you have is repeated guests. Unlike one-time or occasional guests, repeat guests provide a steady stream of revenue, offer more pleasant interactions, and speak highly of your accommodations. And as you can imagine, guests who are happy with your property are more likely to recommend it to their friends and family.
Read More7 Ways Hotels Can Get Positive Guest Reviews And Build Customer Trust
Want to know how to get more guest reviews at your hotel? More than 60% of American travelers do online research before going on a trip. According to TripAdvisor’s global study, 72% of consumers always read online reviews before booking a hotel.
Read More11 Conversion-boosting Call-to-action Tips for Hotels
Calls-to-Action that drive more bookings for your hotel or resort. Calls-to-action should be strong. The action you want your website visitors to take is to make a reservation. For this reason, calls to action must be prominently displayed, stand out, and appear on every page.
Read MoreHow to Ensure Your Emails Reach Your Guests
Most people don’t realize that email and disco are about the same age. That’s right. Email is almost a half century old now. The way email is created and sent was designed to be as simple as writing a letter to someone else.
Read MoreTop 10 Reasons Why Your Book Direct Strategy is Broken
Top 10 Reasons Why Your Book Direct Strategy is Broken Your direct booking strategy is a fundamental piece to the bottom line. For many property owners this important fact is often overlooked, and many independent hotels don’t have the staff or partnerships in place to achieve their revenue goals. If this is you, then it’s […]
Read MoreRemember Book Direct Guest Education Day 2022
Remember Booking Direct Guest Education Day 2022 Wednesday, February 2nd, 2022, is the fifth Annual Book Direct Guest Education Day! It is once again time for lodging professionals to educate their guests on the value of booking directly through your property’s booking engine. The #BookDirect movement is a social media-based campaign that is designed to […]
Read MoreGet direct bookings with Google Free Booking Links
Google Free Booking Links Back in April 2021, rezStream shared Google’s announcement about offering properties the ability to display direct rates and availability for free using Google Free Booking Links. The Google Hotels platform is one of many metasearch engines allowing guests to search property availability and book direct, without requiring any referral commissions or paid budget to maintain. Metasearch engines […]
Read More9 Ways to Improve Your Social Media Content
Would you serve your guests only half of what they ordered? Of course not! But that is exactly what could happen when you ignore your social media…
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