Google cracks down on non-mobile friendly websites
In the past few months, we’ve held webinar sessions and written blogs on the importance of Responsive Website Design (RWD) and it seems we’re not the only one talking about the importance of a better mobile experience for your tablet and smartphone using guests.It’s becoming increasingly important, especially to the search giant Google, to provide a good […]
Read MoreGoogle Algorithm Cheat Sheet and Infographic
For 2015, many of our clients are focusing on search engine optimization (SEO) and website ranking. Here at RezStream, a strong hotel SEO strategy is the foundation of any hotel marketing plan but to even get to that strategy, we have to understand how Google reads our clients’ websites and understand Google’s algorithm updates. So, […]
Read MoreHoliday Booking Trends
Many people are getting ready to hit the road and check into their hotel for the holidays. But, did you know that many travelers are waiting for last-minute deals? According to Hotels.com data, approximately one in four travelers are booking hotels via a mobile device, and nearly 70% of those bookings are made for same or next-day […]
Read MorePredictive Search through Google Now
Chances are you’ve already experienced the invention that is predictive text, where your phone takes a guess at what you’re trying to say based on previous texts and how you communicate. Now, the search engines are adopting that idea of predicting what its users are going to be looking for or going to need. In […]
Read MoreUpdates to local search and tips to improve your local listings
The Search Engine Optimization (SEO) thought leaders are talking about one of the more recent Google local algorithm updates that’s been labeled “Pigeon.” Most guess that the release happened around July 24 but like most updates, Google is keeping pretty mum about what the algorithm update entails. What the experts are noticing though is that […]
Read MoreMozCon: Six digital trends we’re still talking about
Last week we attended MozCon to learn from industry leaders and our own peers what’s hot and not in online marketing. Even with representatives from all sorts of industries and agencies, there were quite a few trends that were universal to managing an online presence and website. Our key takeaways from MozCon include: A/B Testing: Test everything! If […]
Read MoreGoogle My Business
Google is often seen as the all-knowing deity of the online world and plays a huge role in how marketers execute online tactics. For years now, we’ve been watching how Google indexes and ranks content and make strides in keeping up. Now, it’s Google’s turn to keep up with how businesses are using social […]
Read MoreGoogle Analytics (Not Provided) Update
As part of an effort to beef up search security, in late 2011 Google announced they would no longer provide search query data from users logged into Google accounts. This change also affected the tools and websites Digital Marketers like us use: even Google Analytics began displaying the term “(not provided)” in place of actual […]
Read MoreRecent Changes to Google Analytics Keyword Report
A recent update to Google Analytics keyword reports is making SEO professionals get a little more creative when it comes to website optimization. Keywords are a huge factor in driving traffic to a site, and with the “not provided” update to the keyword reports, a small percentage of useful keywords are not provided in the […]
Read MoreGoogle+ Profile Images Required to Write Google+ Local Reviews
An interesting change to Google+ Local review process brings more innovation to the surface as Google zeros in on social and search. As the search engine giant announced updates to the requirements for posting local reviews, users will now have to have a Google+ profile with a picture in order to post a review. Similar to Yelp’s […]
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