How does Google measure the authority of your website?
We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately it’s not that simple….
Read More6 marketing tools that provide more insight and interaction with your guests
There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and online presence, but when it…
Read MoreRecap from Google Marketing Next 2017
Today, Google hosted its annual Google Marketing Next to announce major enhancements to its marketing suite of products. This year, Google focused on…
Read MoreA first quarter review of the 2017 lodging marketing trends
Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and we wanted to do a little…
Read MoreMaking a search engine-friendly website
With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you have a search engine-friendly…
Read More4 Custom Google alerts you should be using
With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook crucial changes to your data…
Read More5 reports you should be automating in Google Analytics
Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your property doesn’t need all of that…
Read MoreThe importance of Google Webmaster Tools
In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing and how visitors are…
Read MoreWhy large brands should invest in vanity websites
When you run an independent property it’s pretty easy to understand you need an individual website for your business but it can be a bit harder to…
Read MoreWhat is Google Analytics and 7 reasons you need it
We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about their use of Google Analytics….
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