Off-season: A Time to Focus on Your Property
It’s that time of year when our hallways have become quiet and arriving guests are fewer and farther between. You’ve said your goodbyes to late summer and fall customers and are anxiously anticipating the holiday rush that always comes faster than expected. Anyone who has worked in the hospitality industry is probably all too familiar […]
Read MoreSocial Networking Craze
Just about everyone these days has heard about social networking sites or has accidentally stumbled upon one. What many people do not understand or grasp is just how social networking sites can help and/or actually hurt their business. Examples of Social Networking Websites Del.icio.us Digg Squidoo Facebook Twitter This list names only a few examples […]
Read MoreContent Building
Adding new content to your website on a regular basis is an important element of online marketing. The more relevant content your website contains, the better it will be positioned in the major search engines. Even if you have a well designed website established, it is still important to enhance the website by adding content. […]
Read MoreLink Building
When it comes to the search engines, your website can never be too popular. A key factor that breeds popularity in the search engines is increasing inbound links to your website. Link building is the process of consistently adding new inbound links to your website, but its practice is tedious and often neglected by Internet marketing companies. […]
Read MorePay Per Click (PPC)
Need more revenue today? Adding a professionally managed pay per click advertising program will bring you the quick revenue boost you desire. Search engines such as Google, Yahoo and MSN all offer pay per click (PPC) services. RezStream will purchase advertising on your behalf and then you only pay Google when your ad is clicked […]
Read MoreSearch Engine Optimization
Hoping for a better ranking in the search engines? That’s the ultimate goal of successful SEO. Overwhelmed by what is considered by search engines when ranking a website? RezStream can help. Statistics do not lie. Google organic listings produce more online bookings and conversions than any other online channel by an astounding amount. An aggressive, well thought-out […]
Read MoreGetting the most out of GDS
Regardless of the type of property, guest, budget, location, season, or market condition, there are specific tools and strategies a hotel should employ to stay competitive and maximize results along every step of the guest journey, and we will discuss these in detail in this guide.Uniquely designed for independent lodging and delivered by one trusted team, […]
Read MoreSoliciting TripAdvisor votes – does the end justify the means?
Social networking websites that allow an individual to share their views on any number of topics has become overwhelmingly popular. The hospitality industry is not immune to this trend. One of the most well known online review websites for the hospitality industry is TripAdvisor. In this month’s Myth Buster we will focus on TripAdvisor campaigning […]
Read MoreAll property management software systems are the same
One of the common myths about property management software (PMS) systems is that they are all the same or that they all perform similar functions. This assumption is false in a number of ways. Each property management system has strengths and weaknesses. Software engineers, who may or may not understand the needs of the market they are […]
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